No promises it can't keep
In its first two weeks, none of the 72 answers that went through automatic review promised a refund, a cancellation or a delivery date.
Most of these records are our own launch-period testing.
Your store's best employee.Knows every product. Works every hour.
Refik sells: it recommends, builds sets and adds them to the cart. It answers the size, fit, material and how-to questions that turn into returns, before the order is placed. It learns your catalog, says when it doesn't know and hands the chat to your team, and tells you what your store is missing.
14-day free trial on every plan. Billed through your Shopify account.
Refik is Turkish for a companion on the road.
Put Refik behind the counter.
Pick a store and ask what its shoppers ask before they buy, or return. Tap a question or type your own.
Loading the demo stores…
The demo stores and their products are made up. Prepared answers were generated in advance by Refik from each store's catalog; questions you type are answered live, from that store's catalog only.
Is the demo real?
- Answers from your storeYour catalog and confirmed policies, not the open web.
- Prices read, never writtenProduct cards pull the price straight from your store.
- Says when it doesn't knowThen hands the chat to your team, with the whole conversation.
- No invented resultsNo Refik result on this page until we've measured one. Industry figures are labeled as such.
One assistant. Six jobs you'd otherwise hire for.
Each job below works today, on every plan. Here's how Refik does it, not what it promises.
Sales advisor
Recommends from your catalog, puts matching products together as a set and adds the chosen variant to the cart at the price your store shows.
The shirt and tie that go with it come to $160.00. Add both?
Size and fit specialist
Reads the size charts, measurements and fit notes already on your pages, then tells the shopper which size and why, before they order two to be safe.
The fit note says it runs a half size small, so go half a size up.
Order tracking
Signed-in or verified shoppers check where their order is without writing to you.
Your order shipped on Tuesday. Here's the tracking link.
Return requests
Opens a return request with the order details attached. It never approves or refunds anything; your team decides.
I've sent your return request to the team with your order number.
Back-in-stock desk
When something is sold out, shoppers can ask to be told when it returns. The request goes to your own Klaviyo account.
It's sold out in 34D right now. Want a note when it's back?
Store analyst
Collects the questions it couldn't answer and what shoppers ask most, in Insights. Each unanswered question is a gap on a product page you can fill.
Four shoppers asked about engraving this week. No page mentions it.
Coming soon
WhatsApp and Instagram messages
Email notifications for your team
These are in development and not part of any plan yet. We'll only list them as features once they ship.
Live on Morfose
Already at work in a real store.
Refik was built on Morfose, our own professional hair care brand, and it runs on the Morfose US store today.
- A chat bubble on every page of the storefront
- Questions and answers on product pages, next to Add to cart
- A question bar beside the store's search
You won't see numbers here yet. We'll publish results once we've measured them honestly, against a comparison and not just a count of chats.
Impact
What Refik changes in a store, and what we can prove today.
Refik is more than an AI. It knows your store, you, your rules, your products and your shoppers.
Three layers, kept apart on purpose: what Refik does next to what the industry has measured for that kind of work; what we've verified on our own store; and a calculator for your numbers.
How long a pre-purchase question waits for a reply
A person, outside business hours~15 h
A person, in business hours2.2 h
AI assistant, any hour~23 s
Median first reply. Bars are to scale: at 23 seconds the AI bar would be thinner than a pixel, so it's drawn at the smallest visible width.
Gorgias Ecom Lab, Jul 2026Vendor dataIndustry data, not a Refik result.
AIndustry data
Where Refik helps
Each row pairs what Refik does with what researchers and other companies have measured for that kind of work. Every figure shows its source, its year and who published it. None of them is a Refik result.
Team workload
Fewer repeat questions for your team
What Refik doesAnswers product, how-to-use and shipping-policy questions from your catalog and the policies you confirm. Only the chats it can't close reach your inbox, with the whole conversation attached.
45%
of AI-handled support tickets are closed with no human touch at the median e-commerce brand. The top quarter closes 65%.
Gorgias stores with 200+ AI-touched tickets, Oct 2025 to Apr 2026.
Gorgias Ecom Lab, Apr 2026Vendor data
Industry data, not a Refik result.
Sales
An answer at the moment of purchase
What Refik doesAnswers the question a shopper has right before buying (ingredients, size, what goes with what) and adds the chosen variant to the cart at your store's price.
+16.3%
sales in a randomized field experiment with 44,000 shoppers: those whose pre-sale questions an AI assistant answered bought 16.3% more than a control group that got no answer, only a "customer service unavailable" notice.
The comparison is AI vs. no answer, not AI vs. a person. A cross-border marketplace in 2023, not Shopify stores; a working paper, not yet peer-reviewed.
Donati et al., 2025 (arXiv 2510.12049)Independent · randomized
Industry data, not a Refik result.
Returns
Clarity before the order
What Refik doesAnswers ingredient, how-to-use and size questions before the order is placed, from your own product pages, and says so when a page doesn't cover it.
19.3%
of online sales are returned. Across all retail, 15.8%.
NRF & Happy Returns, Oct 2025Independent · industry association
~30%
of an item's value goes to processing its return, on average.
Appriss Retail, 2026Loss-prevention firm
We don't give a return-reduction number. There's no reliable measurement of it yet, ours included. These figures show the size of the problem, not how much of it Refik removes.
Industry data, not a Refik result.
Coverage
Open when your team isn't
What Refik doesAnswers at night and on weekends, in English, Spanish and Turkish, with no queue. Chats that need a person wait in your inbox for the morning.
53%
of pre-purchase questions arrive outside business hours at the median brand, on each store's own clock.
Business hours here are Mon to Fri, 9 to 6: only 45 of a week's 168 hours.
Gorgias Ecom Lab, Jul 2026Vendor data
Industry data, not a Refik result.
Trust
It doesn't make things up
What Refik doesAnswers only from your catalog and confirmed policies, reads prices straight from your store, never promises a refund or a health outcome, and hands the chat off when it isn't sure.
42%
of customers worry that AI will give them wrong answers.
Gartner, survey Dec 2023 (n=5,728)Independent · analyst
Liable
A tribunal held an airline responsible for what its chatbot told a customer: "It makes no difference whether the information comes from a static page or a chatbot."
Moffatt v. Air Canada, 2024 BCCRT 149Court decision
Industry data, not a Refik result.
BLive since Sep 5, 2026 at Morfose
What we've checked on our own store
Behavior, not results. Each card is something we read in Refik's own records on the Morfose US store.
Health claims stopped
Questions asking for hair-regrowth or treatment claims were stopped before an answer reached the shopper.
These were launch-period test questions.
Says when it doesn't know
A shopper asked "Propane in it?" about a product whose full ingredient list Refik didn't have. Refik said so and pointed to the product page instead of guessing.
Conversation of Sep 14, 2026.
Credit you can check
When a shopper chats with Refik, the cart is marked. If that cart becomes an order, Refik's part shows in Shopify's own order record, not in a pixel.
The marking is in place on Morfose. We haven't counted Refik-marked orders yet, so we don't quote a number.
No result numbers yet, on purpose.
Most conversations so far are our own tests, so a conversion or time-saved figure would mislead you. We'll publish Refik's results once there are 200+ real conversations and a control group of shoppers who don't see Refik: the same kind of comparison as the experiment above.
CYour numbers
Estimate it for your store
Move the sliders to your own numbers. Two defaults come from the industry data above; change them if yours differ.
Default 45%: Gorgias median, vendor data.
Default 53%: Gorgias Ecom Lab 2026, vendor data.
Compare with plan
team hours saved a month
team cost equivalent a month
after-hours questions answered at once
This is an estimate built on your assumptions, not a Refik result. Once installed, Refik shows the real numbers in your admin: the orders it took part in and how often it hands a chat to your team.
Sales lift is left out on purpose: there's no causal figure for your store we could stand behind.
Up and running without writing a single answer.
Refik learns from what your store already has. You check the policies, turn it on, and watch the questions come in.
Install from the Shopify App Store
Add Refik to your store and turn on the chat bubble and blocks from your theme editor. No code to paste.
Confirm your policies
Refik reads your products and the shipping and return policies you confirm. That is what it answers from.
Shoppers ask, your team steps in when needed
Chats Refik shouldn't answer land in your inbox. Questions it couldn't answer show up in Insights, so you know what to add.
Pay for conversations, not seats.
Every plan includes every job above and a 14-day free trial. Plans differ in how many conversations they cover.
Enterprise
For brands with very high volume or several stores.
Contact us
A plan and invoice built around your volume.
- 3,000+ conversations a month
- Shows in: chat, search bar, product page summary, page question bar and suggestions
- No Refik branding in the chat
- Limits set to your traffic
What counts as a conversation: one shopper chat session with Refik, however many messages it has. Product Q&A summaries and suggestion bars don't count.
Prices in USD. Charges appear on your Shopify bill; Refik never asks for card details. Yearly plans are paid up front and have no extra-conversation charges.
Questions before you install
Something missing here? Ask us and we'll add it.
Is the demo real?
The stores and products are made up; each is labeled as a fictional demo store. Prepared questions show answers Refik generated in advance from that store's catalog. Questions you type are answered live by the same kind of model, from that store's catalog and policies only, with limits: 5 questions per session, 3 sessions a day per network, and a daily budget for the whole demo. The "Your store" tab reads only your store's public product list, again for each question, and saves nothing. The full Refik also uses your confirmed policies, and you can see it running on themorfose.com.
What is a conversation?
One shopper chat session with Refik, however many messages it has. If a shopper asks five questions in one visit, that's one conversation. Product Q&A summaries and the suggestion bar don't count toward your limit.
How does the free trial work?
Choose a plan on Shopify's plan page and approve it on Shopify's confirmation screen. Refik has no payment form and never asks for card details: charges go on your Shopify bill. The first 14 days are free; the first charge comes when the trial ends and appears on your Shopify bill. Uninstalling Refik cancels future recurring charges.
What happens if I go over my limit?
On monthly plans, each extra conversation costs $0.15 (Starter), $0.12 (Growth) or $0.10 (Premium), for up to 300, 1,000 or 3,000 extra conversations, so a monthly bill tops out at $84, $219 or $549 including the plan. Yearly plans have no extra charges: when you reach the limit, new chats go to your team inbox for the rest of the period and the shopper is told the team will reply. You can change plans anytime.
How do I cancel?
In your Shopify admin, go to Settings > Apps and uninstall Refik. Billing runs through Shopify, so uninstalling cancels future charges; a charge Shopify already created for the current billing cycle can still appear on your next bill. There's no contract and nothing to email us about.
Can Refik get things wrong?
It can. No AI is right every time. That's why Refik answers only from your catalog and confirmed policies, reads prices straight from your store, and hands the chat to your team when it isn't sure. You can read every conversation in the app.
What happens to my data and my shoppers' data?
Refik uses your product catalog and the policies you confirm to answer questions, and keeps chats so your team can read and reply to them. It supports Shopify's required privacy requests: shoppers can ask for their data or its deletion, and your store's data is removed after you uninstall.
Which languages does it speak?
Shoppers can chat in English, Spanish and Turkish. The app you use to manage Refik is in English and Turkish.
Does it work outside my Shopify storefront?
Not yet. Today Refik works on your Shopify online store. WhatsApp and Instagram messages are in development; we'll announce them when they're ready, not before.
Hire the employee who never clocks out.
Install Refik, confirm your policies, and let it sell, size and answer while your team handles only the questions that need a person. Free for 14 days on every plan.
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